Why advertise

The new political landscape

Your organisation faces the challenge of how to deal with the sea change in Scottish public administration.

• In the Scottish Parliament we have the SNP in power for the first time and 38 new MSP's.
• The new Scottish Government has been restructured into new Cabinet Secretariats with new Ministerial portfolios.
• Scotland is experiencing power sharing in all but two Local Authorities and we have 488 newly elected local councillors.

How will you stay one step ahead of the many organisations vying for the attention of these important new audiences?  

Holyrood magazine offers our commercial partners unrivalled access to the audience of decision makers in all public sector institutions.

Scottish Local Authorities are driving  some of Scotland's largest initiatives in areas of technology, finance, transportation, energy and education. Key local officials and elected members look to Holyrood magazine for guidance and information from potential business partners to help provide solutions. The sea change within Local Government  has created a unique opportunity to influence elected members at an early stage of their tenure.

Advocate your organisation's objectives

Advocacy advertising can present your organisation's perspective on legislation or  support public affairs activity.

Timing is key – many advocacy advertisements precede a vote in the Scottish Parliament, Scottish issues in Westminster, issues being discussed or evidence been given at Committee, Select Committee, Cross Party or All Party Group.

We reach the heart of Scottish decision making which is essential when communicating with elected members and officials within The Scottish Parliament, the Scottish Government, the Palace of Westminster, Whitehall, the EU and Scottish Unilateral Local Authorities.

Advocacy advertising can:

• support and strengthen your argument
• raise the profile of response to Scottish Government consultations
• support evidence presented to Parliament and Local Authority Committees. See our clients advertisements.

Raise your corporate profile and image

Corporate and image advertising is the most efficient route to key decision makers and product specifiers within the public sector in Scotland.

We reach all the top management teams, procurement departments, IT and communications officials in Scotland offering the correct environment to sell and promote your products and services.

Holyrood offers the most effective platform for non-government organisations, trade associations and voluntary organisations to raise their profile and communicate their areas of interest. Holyrood is read by all political journalists, news desks, specific interest correspondents and editors of press and broadcast media in Scotland and further afield.

In today’s new political environment, post McClelland, where there is a sharper focus on best procurement practises and shared services, Holyrood magazine is proven to be the number one media choice. See our clients advertisements.

Educate your audience

Advertising in Holyrood magazine can educate and showcase best practice.

One of the greatest challenges within the public sector is dissemination of information. How many projects and directives are successfully completed but don’t achieve the coverage they deserve?

Advertising will assist in:

• Creating a platform for Ministerial or Local Government announcements
• The launch of a new, reformed or updated policy, Bill, White Paper, framework, directive, review or strategy
• Implementation of Scottish, UK or European legislation or compliance with new regulations, directives or guidelines
• The launch of a new Government Agency or organisation, especially one created by the Scottish Government or by the Scottish Parliament.
   

Advertising with the correct response mechanism can be:

• An efficient collection of information 
• A call to action to information provision stakeholders
• Part of a formal consultation exercise
• Collect views on legislation or policy implementation in practice. 

 Keep others informed:

• To mark an anniversary or cultural occasions
• Discussion on topics where there is a high level of media or public attention but a limited direct Scottish Government involvement on policy
• As a  demonstration of engagement. See our clients advertisements.

Free production facilities

If you do not have an in house design facility or have insufficient resources or time available when booking your advertisement, our production team can advise, design and lay out your advertisement for you. This service is free of charge.

Free holyrood.com website

All clients who confirm an advertisement or a series of advertisements to the value of £1000 or over will qualify for a Holyrood website which will be hosted free of charge on www.holyrood.com for twelve months. For more information click here.