Creative and premium impact opportunities

By embracing new print technologies Holyrood magazine can offer clients a range of additional enhancements which offer greater creativity for your advertising.

Consider the following premium impact products when you require maximum value from your communications budget. Creativity and inventiveness knows no bounds and with rapid advances in magazine flexibility anything is possible. Never say no!

Loose inserts

The greatest benefit of using free standing inserts is visibility. The physical impact can surpass the exposure of a printed advertisement if used correctly.

Many organisations spend is focused on producing expensive printed documents and materials which are then mailed to politicians in the hope of them being read. Our readership receive hundreds of electronic and hard copies of policy documents and correspondence each week, too much for office support staff to deal with, never mind be read by intended recipient.

Research indicates that Holyrood magazine is read and digested by its readership. The incremental cost of increasing your promotional literature print run to include inclusion within Holyrood magazine will add real value to your campaign. See rates

Gatefolds

Gatefolds  influence by interpretation inviting readers to absorb your message.

Visually arresting, gatefolds are recommended for high profile marketing and because of their physical nature demand much more reader interaction. Naturally extending the copy area, with a wider rectangular space and series of pages they are a particularly effective way of delivering narrative and commanding undivided attention.

Readers relate gatefolds to premium products and services because of the high profile and perceived premium pricing of cover gatefolds.  See rates

Political wall charts

In autumn 2008 we shall be producing four wall charts for our readers. They will be published in A1 format on 150gsm gloss coated paper, and have the facility for one organisation, in addition to Holyrood, to have there corporate logo and message on the walls of their target audience. Additional copies will also be for sale on our website and will be on the following subjects:

• The new structure of the Scottish Parliament
• Scottish Unilateral Local Authorities
• The Scottish Executive
• UK Government Cabinet, Ministers and their teams

  See rates

Mounted products

Holyrood can offer advertisers a limited number of page mounted options allowing products such as CD's to be glued to a specific internal advertising page. Belly plastic bands and paper bands can be used to affix supplementary products to the front of the magazine.

Sponsored distribution

Sponsored distribution will reinforce your commitment to servicing your clients by having a courtesy copy of Holyrood magazine delivered onto their desk every two weeks.

Your Holyrood representative can inform you of the bulk discounts available and how your own literature can be sent out with your sponsored copies accruing. You can inform the recipients of the magazine by either enclosing a covering letter or including a corporate statement on the address fly sheet.