Public Affairs Guide 2009

The Holyrood Public Affairs Guide is firmly established as Scotland’s only directory of policy, public affairs and corporate communications professionals.

The Holyrood Public Affairs Guide was first published in 2003 to coincide with the second Scottish Parliamentary elections. Since then it has proven to be an indispensable reference work for MPs, MSPs, Scottish Government and Local Government officials to source information on organisations committed to their areas of interest.

''The Public Affairs Guide is an excellent networking tool that provides both information and generates interest in the work of your organisation. This was reflected by an increase in the number of phone calls I received from partners and others interested in discussing our work’’

The new political landscape

This is the first time your organisation has had to deal with a complete overhaul of administration in Scotland.

• In the Scottish Parliament we now have the SNP in power for the first time and 38 new MSPs.
• The new Scottish Government has been restructured into new Cabinet Secretariats with new Ministerial portfolios.
• Scotland is experiencing power sharing in all but two Local Authorities and have no less than 488 newly elected local councillors.

Your organisation now faces the challenge of how to deal with this sea change in Scottish public administration. More importantly how do you stay one step ahead of the many organisations vying for the attention of these all important new audiences. The Holyrood 2008 Public affairs Guide offers our commercial partners unrivalled coverage of decision makers in all public sector institutions.

The Holyrood 2009 Public Affairs Guide offers advertisers and sponsors unrivalled access to decision makers at all levels of administration in Scotland.

Content

Since 1999, our flagship title Holyrood magazine has acquired an unrivalled reputation for objective, non-partisan and authoritative reporting on the Scottish Parliament, Scottish and UK Government and Scotland’s Unilateral Local Authorities.

Our annual Public Affairs Guide shares the same values and perceptions as our fortnightly magazine and is the only publication to offer a comprehensive list of organisations who wish to engage with the body politic in Scotland.

The Guide is split into the following sections:

• Culture, Sport & Tourism 
• Education & Lifelong Learning       
• Business, Industry & Economy       
• Housing, Planning & Regeneration
• Transport
• Rural affairs & Environment
• Health & Wellbeing  
• Justice           
• People & Society     
• Scottish Government & Agencies
• Scottish Local Government
• Public affairs & Government relations.

The Guide will be introduced by a series of informative articles:

• The rules of engagement between The Scottish Parliament and outside agencies
• Fault lines between public affairs activities at Holyrood, Westminster and Brussels
• The Welsh way
• The Irish way
• The Westminster way
• The importance of networking at party political conferences
• Interview with the Scottish Parliamentary Standards Commissioner
• The public affairs and public relations community
• External agencies view on how they are received
• An MSP writes on how their office is engaged
• An alphabetical listing of all organisations participating. 

Why you should be listed

The Public Affairs Guides' success is achieved through its simplicity. By participating you reach your target audiences with your message and contact details and have them referred to for 12 months. No correspondence or promotional literature is as cost efficient or effective.

The Public Affairs Guide reaches all the top management teams, procurement departments, IT and Communications officials at all levels of legislation in Scotland offering the correct environment to highlight your product or services.

If you are a non-government organisations, trade associations or voluntary organisations you can raise your profile and communicate your areas of interest. The Holyrood Public Affairs Guide is read by political journalists, news desks, specific interest correspondents and editors throughout Scotland's press and broadcast media.

What to do 

Holyrood Communications is delighted that you have chosen to become part of the fifth edition of “Scotland’s Public Affairs Guide 2009”. The following instructions will make things move along more smoothly.

Type your organisations entry along with contact details and web address and return to your Holyrood contact with your photo and or company logo. The required resolution in 300dpi. The maximum word count for a 1/4 page is 100 words and for a 1/2 page is 200 words. Then specify which category or categories you wish your entry to appear under from the list below:

• Culture, Sport and Tourism 
• Education & Lifelong Learning       
• Business, Industry & Economy       
• Housing, Planning & Regeneration
• Transport       
• Rural affairs & Environment
• Health & Wellbeing  
• Justice           
• People & Society     
• Scottish Government & Agencies
• Scottish Local Government
• Public affairs & Government relations.

Advertising and sponsorship opportunities

Advertising

Your advertisement once designed can be positioned within certain sections of The Holyrood Public Affairs Guide, subject to availability. The most sought after are cover sites which have a price premium attached to them.

Sponsorship

Sponsorship is an especially effective way of tapping into the reader’s relationship with The Holyrood Public Affairs Guide, naturalising your organisation’s position and benefiting from perceived involvement. In The Holyrood Public Affairs Guide 2009 we can now offer sponsorship  in the following sections:

• Culture, Sport and Tourism 
• Education & Lifelong Learning       
• Business, Industry & Economy       
• Housing, Planning & Regeneration
• Transport       
• Rural affairs & Environment
• Health & Wellbeing  
• Justice           
• People & Society     
• Scottish Government & Agencies
• Scottish Local Government
• Public affairs & Government relations.

We will place your logo, branding or corporate statement on all pages relating to the sections you have sponsored. Your sponsored section would open with a half page  advertisement followed by your corporate statement and logo on each page.

Advertising and sponsorship production

If you do not have an in house design facility or do not have sufficient resources or time available when confirming your   agreement our production team can advise on the design and layout and of your listings, advertisements, logos and corporate statements. This service is free of charge.

Free holyrood.com website

All clients who confirm an advertisement in the Holyrood Public Affairs Guide 2008-09 will qualify for a Holyrood website which will be hosted free of charge on www.holyrood.com for twelve months. For more information click here.

Advertising and sponsorship rates

Circulation and distribution 

 Click here for  Circulation details